Our unique selling proposition (USP) lies in our rich heritage, purity, and quality. We take pride in maintaining the legacy established by our founder, Mr. Jawahar, and continue to uphold the traditional methods of spice production.
Our vision is to be recognized as the global leader in the spice industry, renowned for our commitment to quality and innovation. We aim to create a lasting impact by promoting the essence of Indian cuisine through our exceptional range of blended, grounded, and assorted masalas.
At Badshah Masala, our values form the foundation of everything we do. We are committed to upholding the highest standards of integrity, quality, and authenticity. Our mission is to bring the rich flavours of India to households across the globe, ensuring that every meal is a delightful experience.
Eventually, over the decades, the love of Indian housewives for the brand gave us the opportunity to carry this rich heritage forward and we expanded to International markets. Exim-1 is now a globally recognised symbol for spices which has achieved many prestigious awards such as the ‘Mera Brand Award’ from Mid Day Group for being an iconic brand based out of Gujarat.
Founder & CEO
Product Manager
Marketing Head
Affiliate Manager